SportsCool, which provides sports education for children, makes its Scottish debut
SportsCool says it works with schools to boost their curricular and extracurricular physical education, and it currently works closely with over 400 education providers and has over 100 employees.
The company’s management team, which operates coaching, sports, education and business, has set out expansion plans for the next 12 months to accelerate its growth journey. They include the opening of 20 franchises across all parts of the UK, including Scotland, after “solid” growth over the past year.
SportsCool, which was founded in the North West of England, also said it currently has 28 operations in the UK, and its first branch north of the border in Glasgow will work with schools in the city.
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The Glasgow franchise is set to offer SportsCool’s selection of sports, ranging from fencing and archery to ultimate Frisbee and tri-golf (a version of golf suitable for primary school children) – and it will be led by Harjeet Singh, a sports coach from Uddingston. .
He said: “I’m really looking forward to growing SportsCool’s first operation in Scotland and making a real difference to the lives of young people here.
“SportsCool’s vision is to improve the mental, physical and emotional well-being of children. Working with young people and seeing the smiles on their faces when they participate in sports is what makes it worth it.
SportsCool also states that all of its activities are underpinned by its purpose to educate, motivate and participate, and its coaches “make it their mission” to find a sport that every child will love.
National Brand Director, Lee Lysons, said: “We are really excited to open our first franchise in Scotland, and we see potential for expansion in the country. At SportsCool, we believe that sports education is fundamental to a child’s development, and for 15 years we have worked with elementary schools to this end.
“We also believe that every child should have the chance to participate, progress and succeed in physical activities. This in turn has a profound effect on self-esteem, confidence, motivation, physical ability and overall mental and physical health.
“We use positive rewards in everything we do, our sessions are aspirational, accessible to everyone and most importantly, they are fun. As a result, we see the young people we work with grow into confident, healthy individuals. and aspirants.
He added, “We also give people the opportunity to pursue a career in something they love, by building a coaching business, confident in the training, support and business development we provide.
“Our coaches continue to train in new areas of sports education and engage in ongoing professional development…We aim to continue to be leaders in our field, inspiring growing numbers of children and giving people the chance to forge a winning career in sports coaching.”